About us

Event safety people, not safety paperwork people.

AFL Associates was built by consultants who have stood on the gate, run the control room and answered the licensing committee. That is why the plans we write read like they were written by someone who intends to be there.

What we bring to a production

We are brought in for three reasons: an event needs a safety plan for a licence, a venue has asked for someone to run the risk assessment, or a production team wants an extra pair of hands on the ground. Usually it turns into all three.

The team works across conferences, corporate events and one-off builds, and keeps a standing roster of freelance safety operatives for weeks when the workload spikes. Nothing gets handed to a junior once work begins — the person who assessed your site is the person on it.

Training sits alongside the consultancy because the two depend on each other: a plan nobody has been briefed on is a plan nobody follows.

At a glance

Founded
Placeholder — year
Team
Placeholder — headcount
Base
Essex, United Kingdom
Coverage
UK & worldwide
Typical response
Within one working day

Key people

Who you will actually be dealing with.

Headshots and biographies below are placeholders — swap in the real photographs and copy whenever you are ready.

Placeholder headshot for Managing DirectorPlaceholder

Name TBC

Managing Director

Short bio goes here — background in event safety management, the venues and formats they know best, and the qualifications or memberships that back the work up.

Safety plans · licensing

Placeholder headshot for Head of OperationsPlaceholder

Name TBC

Head of Operations

Short bio goes here — years spent running live operations, the size of teams they have led, and the kind of events they are happiest being dropped into.

Onsite cover · briefings

Placeholder headshot for Senior Safety ConsultantPlaceholder

Name TBC

Senior Safety Consultant

Short bio goes here — technical specialism, the paperwork they write most often, and a line on how they work alongside production teams.

Risk assessment · structural

Placeholder headshot for Training LeadPlaceholder

Name TBC

Training Lead

Short bio goes here — teaching background, the courses they deliver, and how sessions are tailored to a crew's experience level.

Stewarding · toolbox talks

How the team works.

V1

Say the awkward thing early

If a design will not hold up on the day, you hear it in the first meeting, not in a report at the end of the build.

V2

Write it so it gets used

Plans are written for the person on the gate at 19:40, not for the person filing them.

V3

Leave the team better

Every job ends with a debrief, an updated risk register and a crew that knows why the controls exist.